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Tag Archives: global communication

What Does Glocalization Mean for Your Business?

When companies expand across borders, they have to consider translating product information, currencies, images, date and time formats, and other regional nuances. Without these careful considerations, businesses risk culture shock and failing markets. That’s where glocalization comes in to help companies adjust to local cultures. Here’s what you need to know about glocalization: Defining Glocalization Coined by sociologist Roland Roberston …

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Infographic: The World is Shrinking – Are You Ready for the Globalization and Culture Shift?

Did you know that Belgium is the most globally connected country in the world? And that Afghanistan relies primarily on its own resources to exist? Jonathan Farrington, esteemed sales expert of Jonathan Farrington & Associates and award-winning blog Top Sales World, shares astounding statistics on the power of globalization and culture in the infographic “The World is Shrinking” from the …

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