Tag Archives: competition

Every Organization’s Common Ground

Every organization's common ground.

We all get consumed by thoughts of our competition: What is X Company doing better than us? Is X Company too big for us to compete with? What does X Company know that we don’t? Don’t get me wrong, competitive intelligence is a key business competency. However, I’m here with some good news for you: every organization has a common …

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It’s All Economics: How Consumers Fall in Love with Products

consumer product love

We live in a world today dictated by the brand, where consumers have unprecedented access to the products and companies they use and previously unheard-of freedom to vocalize their opinions. The explosion of social media has given rise to true brand engagement; what was once a one-way conversation of brands using their bullhorns to sell products has become a dialogue …

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