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Mark Roberts

Mark Roberts serves as PGi’s CMO responsible for all marketing operations worldwide, driving growth opportunities and building brand recognition for the company within the communications market.

Opportunities in a Multi-Generational Workforce

Multi-generational workforce

The telephone makes for an interesting comparison point when looking at how members of different generations view technology. Think about it. Someone who entered the workforce in the 1970s used one, as did someone who joined the workforce yesterday. How they use it and the device itself, however, are radically different. Talking to colleagues is still central to accomplishing tasks …

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Unpacking Gen Z and the Modern Workforce

Unpacking the modern workforce

For many years, organizations have focused their attention on millennials, the largest generation in the workforce, at 35% of workers. But now a younger generation of workers, Gen Z, are driving changes in the modern workforce. For starters, they view technology differently than previous generations, including Gen X and Baby Boomers. And they see personal interactions and the workday differently. The …

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Ready To See An Award-Winning Website?

website transformation

At the start of the year, PGi put a plan in motion to make its website simple and inviting like our flagship product, GlobalMeet. When I stepped into the CMO role, I quickly learned that we had a big task ahead of us. PGi is a business communications provider. We deliver communications tools to enable companies to connect and interact with …

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Culture Beyond an Organization’s Four Walls

Culture

In a new post for Digital Transformation Extra, I discussed what it takes to build a culture, an important topic given how the workforce has evolved. Physical Workspace Does Not Define Company Culture An organization’s culture centers on shared values, goals and attitudes embodying the company or institution. However, bringing people together in a single location does not ensure a rich …

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Technology Isn’t a Catchphrase

technology

I’ve talked a lot about how organizations must evaluate technology and deploy the solutions they believe will have the most significant impact on both their businesses and on their teams. They must decide how to implement technologies to advance effective enterprise communication and drive results. Technology is Table Stakes for Staying Relevant Technology must be viewed as more than a …

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It’s Time to Embrace the Concept of ‘Work Wherever’

Work Wherever

The idea that being present or collaborative is somehow tied to a location is an antiquated belief. In fact, organizations that buy into this way of thinking aren’t just showing they are behind the times, they are stifling their ability to move forward. Stat after stat proves that the workforce is becoming more mobile and younger generations are interacting with …

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Astute Organizations Remain Curious About Technology

technology trends

I was eager to share observations in advance of October’s Digital Transformation EXPO Europe 2019 about technology and how it has revolutionized the way people and companies operate. It is an understatement to say technology has transformed the world as we know it. Smart organizations remain curious about finding new ways to leverage technology to drive results both internally and …

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Celebrating Successes with New GlobalMeet Award Wins

I am thrilled to share that PGi has been recognized with several industry awards for our unified communications platform and exceptional customer care. To kick off the week, TMC awarded our new UCaaS offering, GlobalMeet, a 2019 Communications Solutions Products of the Year Award Winner. One of TMC’s most coveted awards, the Communications Solutions Product of the Year Award honors …

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